Coca cola makeup is a lifestyle branding move, not a product expansion. Through its collaboration with Bruna Tavares, Coca-Cola
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Parul Gulati built Nish Hair by solving her own hair insecurity with products designed for real women, not beauty
The Women’s Premier League is not just India’s biggest women’s cricket tournament. It has quickly become a prime-time marketing
Most businesses don’t fail at digital marketing because SEO doesn’t work or because content marketing doesn’t work. They fail
In India, people don’t decide based on discounts alone. Discounts may trigger action, but trust determines choice. Content marketing
The restaurant industry is now more competitive with picture-perfect dining trends. From the nearby cafe to the fancy restaurants,
Consider a brand or individual that inspires you. What traits do they have that catch your eye, and how
Introduction: Content marketing is not just a passing fad in the present world where everyone seems to be going
You’re getting ready to drop your very own product online. What’s your game plan for marketing it, and how
